Dr. Derek Bryce is a researcher in Culture and Heritage Marketing at Strathclyde Business School, University of Strathclyde, Glasgow. His research interests are in the critical appraisal of the commercialisation of cultural heritage resources. This is expressed principally in his publications examining the politics of 'Western' representation of Islamic culture and destinations with notable contributions in the journals Theory, Culture & Society and Environment and Planning A. He is involved in an on going project examining the commercialisation of Ottoman cultural heritage in SE Europe, including to its Diaspora in Turkey, and is an external partner in SOAS-University of London's interdisciplinary Centre for Ottoman Studies. His further activity includes exploring the market for ‘Ancestral Tourism’ within the overseas Scottish Diaspora and its culturally contingent notions of 'authenticity' and the ‘imagined past’. He has also published, in Journal of Travel Research and Journal of Marketing Management, on the particularly personalised nature of service delivery by museum curators and archivists across Scotland to this Diasporic sector of heritage demand.
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